A soft touch finish elevates packaging with a unique blend of aesthetics and texture. Its velvety feel invites interaction, leaving a lasting impression on customers and conveying a sense of luxury and care.
How It Works
Soft touch finishes are achieved by applying a specialized coating or laminate to the packaging material. This layer gives the surface a matte-like appearance while adding a soft, tactile texture that enhances the sensory experience.
Advantages of a Soft Touch Finish
- Premium Feel: The velvety texture adds a luxurious, high-end quality to packaging.
- Subtle Elegance: Offers a matte-like appearance that reduces glare and enhances printed colors.
- Durability: Protects the underlying material from scratches, smudges, and general wear.
- Memorable Sensory Appeal: Customers are more likely to remember packaging that feels unique to the touch.
Applications in Packaging
Soft touch finishes work exceptionally well across various packaging products and industries:
- Retail: Enhance shopping bags, gift boxes, and product tags with a sophisticated texture.
- Foodservice: Use on menu covers or premium takeaway packaging to elevate the dining experience.
- E-Commerce: Create a memorable unboxing moment with soft touch mailer boxes, inserts, or tissue paper.
Soft Touch vs. Matte and Satin Finishes
While matte and satin finishes focus on visual aesthetics, soft touch finishes bring an extra tactile dimension. Matte offers a muted, modern look, while soft touch adds a velvety feel that immediately communicates luxury. Satin finishes strike a middle ground but lack the distinctive texture of soft touch.
Sustainability Considerations
Many soft touch coatings now come in eco-friendly formulations that align with sustainable practices. Opting for biodegradable or recyclable soft touch finishes allows you to combine luxury with environmental responsibility.
Pro Tip
Combine a soft touch finish with metallic foil stamping or embossing for an unforgettable packaging design. The interplay of texture and shine creates a multi-sensory experience that will captivate your audience.
