Post-consumer recycled (PCR) materials are transforming the packaging industry by turning discarded items into valuable resources. They allow businesses to incorporate sustainability into their operations, reducing waste while contributing to the circular economy.
What Are PCR Materials?
PCR materials are created from consumer-used and recycled products such as water bottles, paper, and packaging. After being collected and processed, these materials are repurposed into new raw materials for manufacturing.
Unlike pre-consumer recycled materials (which are factory waste), PCR materials come from items that have already completed their intended lifecycle, making them an impactful choice for sustainability.
Advantages of PCR Materials
- Waste Reduction: Diverts materials from landfills and incinerators, giving them a second life.
- Lower Carbon Footprint: Reduces the need for virgin materials, conserving energy and resources.
- Supports Recycling Systems: Creates demand for recycled goods, encouraging robust recycling programs.
- Eco-Friendly Branding: Demonstrates a company’s commitment to sustainability, resonating with environmentally conscious consumers.
Applications in Packaging
PCR materials can be used to create a wide range of sustainable packaging solutions:
- Paper Bags and Boxes: Made from recycled fibers, these items are sturdy and eco-friendly.
- Plastic Containers and Films: Packaging like bottles, mailers, or wraps made with PCR plastics reduce reliance on new plastics.
- Tissue Paper: Soft yet durable, PCR tissue paper adds an eco-conscious touch to retail or e-commerce packaging.
PCR vs. Virgin Materials
While virgin materials are made from newly extracted resources, PCR materials reuse what’s already available. This reduces the demand for raw materials, minimizes environmental impact, and lowers production costs in many cases.
Sustainability Considerations
Using PCR materials helps brands meet eco-certifications and government regulations. For example, incorporating a percentage of PCR content can qualify your packaging for LEED points or align with Extended Producer Responsibility (EPR) programs.
Pro Tip
Combine PCR materials with FSC-certified or biodegradable components for a truly sustainable solution. Highlighting the use of PCR materials on your packaging can also boost consumer trust and loyalty.
